The Moocall product family
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The idea for the Moocall calving sensor came about when one of the Moocall founding team, Niall Austin lost a heifer and her calf due to a difficult calving back in 2010. He had a theory that a device to measure tail movement might be able to predict the onset of calving and brought the idea to the other Moocall founders Michael Stanley and Emmet Savage.
As they looked into the issue, it became apparent that far too many cows and calves were being lost during the calving process. Bovine mortality rates today are comparable to mankind giving birth unassisted centuries ago. It looked like this high mortality rate could be drastically lowered by utilising technology to monitor labour and triggering an alert prior to calving occurring. Simply being present at the birth to assist if needed, or call the vet to intervene if necessary, would have a beneficial impact on the health and safety of both cow and calf.
The Calving Sensor is born
Over the following years the three of them put a plan and a team into place to create a product to help solve this issue.
The Moocall calving sensor
The first Moocall product, the Moocall calving sensor, launched with the option to pre-order at the National Ploughing Championships in September 2014. Prototypes generated a huge amount of interest with more than 500 units being pre-ordered and thousands of farmers registering their interest in the product.
Moocall launched the Moocall calving sensor commercially in January 2015. Since then over 25000 sensors have been sold worldwide and the general reaction from customers has been phenomenal. Moocall is currently monitoring cows, heifers and unborn calfs in 40 different countries around the world.
Since the worldwide success the calving sensor, the Moocall team have developed two other products:
We released our free herd management software, called Breedmanager in 2017.
This mobile app shows you your breeding herd based on their current breeding status, rather than showing you all your animals. The Breedmanager app is also fully integrated with our sensor products, which update the app with information about your herd automatically.
In September 2017 Moocall announced Moocall HEAT. This is a collar worn by a bull. You also attach an RFID eartag to each cow or heifer.
Put them all into the field together and enjoy tonnes of information such as exact times of standing heat; due dates and in-calf notifications, and much more.
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