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The Moocall Product Family

We are committed to creating products that make your farm more efficient and your life less stressful.

Moocall Calving Sensor


Calving Sensor Benefits


  • 2 hours before calving receive a text message
  • Eliminate up to 7% calving mortality
  • 24/7 monitoring and no more wasted trips to the yard
  • 1 sensor per 40 cows
  • Unlimited text messages to 2 mobile phones

    • Moocall HEAT


    Moocall HEAT Benefits


  • Get a text message when your cow enters standing heat
  • Increase heat detection to 95% with Moocall HEAT
  • Save up to €250 by avoiding a missed heat
  • 15 more heats per cycle with every collar vs traditional methods
  • Identify non cycling cows and non performing bulls

    • Moocall HEAT

    Moocall Calving Sensor

    Help on how to set up your device

    Moocall News

    Read company announcements and learn about product changes here

    RDPE - Countryside Productivity Scheme - Small Grant Scheme
    RDPE - Countryside Productivity Scheme - Small Grant Scheme
    Nov 13, 2018
    The RDPE Countryside Productivity Scheme is a Small Grant Scheme for England.Through this, you can get 40% off purchasing farm equipment ...
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    Moocall HEAT launches test farm in New Zealand
    Moocall HEAT launches test farm in New Zealand
    Nov 12, 2018
    Moocall HEAT testing is underway in New Zealand, and our Kiwi test farmers are seeing the benefits already - setup took just 2 hours!Our ...
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    Prepare your Moocall for calving season
    Prepare your Moocall for calving season
    Aug 03, 2018
    In order to use your calving sensor most effectively this calving season, you should prepare it for action so you can hit the ground runn...
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    Moocall Calving Blog

    We share farming articles, studies and best practice advice here

    Diseases to look out for at calving season
    Diseases to look out for at calving season
    Dec 07, 2018
    While it is stressful enough trying to get calves on the ground during calving season, that is not the end of the job for the cattleman.C...
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    Twin Calves - what to expect when you're expecting
    Twin Calves - what to expect when you're expecting
    Dec 07, 2018
    Getting twins instead of a single calf seems twice as good on the face of it, but as with most things, there’s a catch. Breeding for twin...
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    A guide to liver fluke
    A guide to liver fluke
    Nov 09, 2018
    A liver fluke is a parasitic worm that commonly live off of cattle, sheep and other livestock.Cattle can pick them up while out at pastur...
    Read More
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    Moocall Breeding Blog

    Learn how to make your breeding more efficient by reading our blog.

    Moocall HEAT collar and Moocall RFID tags on a vasectomised Angus bull and field of Holstein Frisians
    End of season heat detection is so important
    Jul 27, 2018
    Heat detection is just as important at the end of the season as it is at its peak.There are a few reasons for this which this blog will g...
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    Effects of hot weather on heat detection and breeding
    Effects of hot weather on heat detection and breeding
    Jul 11, 2018
    While good weather can be of huge benefit for farmers, it can also be a roadblock if it hangs around for too long or is too intense.It ca...
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    Signs your cow or heifer is in heat
    Signs your cow or heifer is in heat
    Jun 11, 2018
    Figuring out when your cows and heifers are in heat is a vital part of any dairy or suckler operation.Cows tend go back into heat about t...
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    6 Factors that affect stock bull fertility
    6 Factors that affect stock bull fertility
    Jun 08, 2018
    When it comes to bulls, fertility is of upmost importance. Their job is securing the future of your herd, and if he can't do that to his ...
    Read More
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    Our Story

    • Our Story

      The idea for the Moocall calving sensor came about when one of the Moocall founding team, Niall Austin lost a heifer and her calf due to a difficult calving back in 2010. He had a theory that a device to measure tail movement might be able to predict the onset of calving and brought the idea to the other Moocall founders Michael Stanley and Emmet Savage. 

      As they looked into the issue, it became apparent that far too many cows and calves were being lost during the calving process. Bovine mortality rates today are comparable to mankind giving birth unassisted centuries ago. It looked like this high mortality rate could be drastically lowered by utilising technology to monitor labour and triggering an alert prior to calving occurring. Simply being present at the birth to assist if needed, or call the vet to intervene if necessary, would have a beneficial impact on the health and safety of both cow and calf. 

    • The Calving Sensor is born

      Over the following years the three of them put a plan and a team into place to create a product to help solve this issue.

      The first Moocall product, the Moocall calving sensor, launched at the National Ploughing Championships in September 2014. Prototypes generated a huge amount of interest with more than 500 units being pre-ordered and thousands of farmers registering their interest in the product.

      Moocall launched the Moocall Calving Sensor commercially in January 2015. Since then over 25000 sensors have been sold worldwide and the general reaction from customers has been phenomenal. Moocall is currently monitoring cows, heifers and unborn calfs in over 60 different countries around the world.

    • Continued Innovation

      Since the worldwide success the calving sensor, the Moocall team have developed two other products:

      Moocall BREEDMANAGER

      We released our free herd management software, called Breedmanager in 2017.This mobile app shows you your breeding herd based on their current breeding status, rather than showing you all your animals. The Breedmanager app is also fully integrated with our sensor products, which update the app with information about your herd automatically.

      Moocall HEAT

      In September 2017 Moocall announced Moocall HEAT. This device is a heat detection system which sends a text when your cow is in standing heat. The system comes in two parts; a collar worn by a bull, and RFID eartags attached to each cow/heifer.The system then monitors the activity of the bull around the herd and feeds  the farmer information such as exact times of standing heat, due dates and in-calf notifications, and much more.