The Moocall product family

We are committed to creating products that make your farm more efficient and your life less stressful.

Attend more calvings, and ensure more live births.


Free for anyone to install and use.

Moocall HEAT

A system to detect heats in cows and heifers.

Thanks Moocall. Last calf of year calved and Moocall was 100% accurate this season. Had an issue with the device and the customer care I got was the best I have ever seen. Great device, great support staff!

Works spot on if attached properly. Gives u piece of mind going to bed. Fantastic after sales service and if contacted will get a reply within 10 minutes even on Sundays. This is my second year using it and will continue using in the future. I save the subscription fee specially in diesel alone as I live 12 miles from my sheds

I can actually sleep all night and not worry about the cows. Just wait until I get the first text usually after the second text cow has calved and calf is trying to nurse. Would recommend to anyone.

Began using moocall mid February 2017 . Have had 4 calves born using this device. First two was from heifers which needed help in delivery. Paid for itself in a short time. Never have we worked with a company that tries any harder to see that the customer is getting all it's questions answered . When you receive texts and phone calls wanting to know how you are getting along that's service. Just another day in paradise in the U.S.

Moocall HEAT

A collar and ear tag system that harnesses the natural instinct of the bull

Moocall HEAT
  • For Beef or Dairy Herds

    Moocall HEAT will work perfectly for either a beef or a dairy setup. All that is required is either a stock bull, or a vasectomised / teaser bull. 

  • RFID Eartags

    Tag each cow or heifer in your herd with the Moocall Eartag, this will enable the collar to read every tag and send you accurate information. 

  • 8 Weeks of Battery

    The Moocall HEAT sensor features the latest in battery technology, this means you will enjoy a minimum of 8 weeks usage in the field before needing to recharge it. 

  • Fully integrated with BREEDMANAGER

    Moocall HEAT is fully integrated with our Free herd management mobile app. This means that cows or heifers in heat will automatically appear in your app. Breedmanager will also track repeats and due dates. 

Our Story

  • Our Story

    The idea for the Moocall calving sensor came about when one of the Moocall founding team, Niall Austin lost a heifer and her calf due to a difficult calving back in 2010. He had a theory that a device to measure tail movement might be able to predict the onset of calving and brought the idea to the other Moocall founders Michael Stanley and Emmet Savage. 

    As they looked into the issue, it became apparent that far too many cows and calves were being lost during the calving process. Bovine mortality rates today are comparable to mankind giving birth unassisted centuries ago. It looked like this high mortality rate could be drastically lowered by utilising technology to monitor labour and triggering an alert prior to calving occurring. Simply being present at the birth to assist if needed, or call the vet to intervene if necessary, would have a beneficial impact on the health and safety of both cow and calf. 

  • The Calving Sensor is born

    Over the following years the three of them put a plan and a team into place to create a product to help solve this issue.

    The Moocall calving sensor 

    The first Moocall product, the Moocall calving sensor, launched with the option to pre-order at the National Ploughing Championships in September 2014. Prototypes generated a huge amount of interest with more than 500 units being pre-ordered and thousands of farmers registering their interest in the product.

    Moocall launched the Moocall calving sensor commercially in January 2015. Since then over 25000 sensors have been sold worldwide and the general reaction from customers has been phenomenal. Moocall is currently monitoring cows, heifers and unborn calfs in 40 different countries around the world.

  • Continued Innovation

    Since the worldwide success the calving sensor, the Moocall team have developed two other products: 

    We released our free herd management software, called Breedmanager in 2017.
    This mobile app shows you your breeding herd based on their current breeding status, rather than showing you all your animals. The Breedmanager app is also fully integrated with our sensor products, which update the app with information about your herd automatically.

    Moocall HEAT
    In September 2017 Moocall announced Moocall HEAT. This is a collar worn by a bull. You also attach an RFID eartag to each cow or heifer.
    Put them all into the field together and enjoy tonnes of information such as exact times of standing heat; due dates and in-calf notifications, and much more.